![]() Red oceans will always matter and will always be a fact of business life. It will always be important to swim successfully in the red ocean by out competing rivals. ![]() In blue oceans competition is irrelevant because the rules of the game are waiting to be set. Although some blue oceans are created well beyond existing industry boundaries, more are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil did. Products become commodities and cut-throat competition turn the red ocean bloody.īlue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. As the market space gets crowded, prospects for profits and growth are reduced. ![]() Here, companies try to outperform their rivals to grab a greater share of existing demand. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Blue oceans denote all the industries not in existence today. Red oceans represent all the industries in existence today. Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. ![]() Rather than compete with Ringling Bros, Cirque du Solei created uncontested new market space that made the competition irrelevant. ? SUPPORT BESTBOOKBITS BY CLICKING THE LINKS BELOW ? MY FREE BOOK TO LIVING YOUR DREAM LIFE” ![]()
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